·         Research all comparable currently listed properties.

·        Research sales activity for past 18 months from MLS and public records databases

·         Research “Average Days on Market” for your property type, price range, and location

·         Download and review property tax roll information

·         Help establish a fair market value for your home

·         Obtain copy of subdivision plat

·         Research property’s ownership & deed type

·         Research property’s public record information for lot size & dimensions

·         Research and verify legal description

·         Research property’s land use coding and deed restrictions

·         Research property’s current use and zoning

·         Verify legal names of owner(s) in county’s public property records

·         Perform exterior “Curb Appeal Assessment” of subject property

·         Compile and assemble formal file on property

·         Confirm current public schools and explain impact of schools on market value

·         Give seller an overview of current market conditions and projections

·         Review mine and Prudentials credentials and accomplishments in the market

·         Present market results to seller including comparables, solds, current listings, and expireds

·         Offer pricing strategy based on professional judgment and interpretation of current market conditions.

·         Discuss goals with seller to market effectively

·         Explain power and benefits of MLS

·         Explain power of my website, web marketing, and other websites

·         Explain my role in taking calls to screen for qualified buyers and protect seller from curious seekers.

·         Present and discuss strategic master marketing plan

·         Explain different agency relationships and determine seller’s preference

·         Review listing contract

·         Prepare showing instructions for buyers agent and agree on showing times with seller

·         Verify current loan information with lenders

·         Discuss possible buyer financing alternatives and options with seller

·         Review current appraisal if available

·         Identify HOA manager if applicable

·         Verify HOA fees with manager if applicable

·         Order copy of HOA bylaws if applicable

·         Research electricity availability and suppliers name and phone #

·         Calculate average utility usage from last 12 months of bills

·         Research and verify city sewer/septic tank system

·         Water system: calculate average water vill

·         Water well: confirm well status/depth if applicable

·         Natural Gas: Research/verify availability and suppliers name and phone number

·         Verify security system, current terms of service and whether owned or leased

·         Ascertain need for lead-based paint disclosure

·         Prepare detailed list of property’s “inclusions”

·         Prepare detailed list of property’s “exclusions”

·         Compile list of completed repairs and maintenance items

·         Explain benefits of Home Owner Warranty to seller

·         Assist sellers w/ submission of home owner warranty application

·   

There are many reasons to list your home with a realtor, here are some reasons you may want to consider me.

  Obtain extra key for lockbox

·         Verify if property has rental units involved.   

·         Fax/email seller disclosures to buyer’s agent

·         Confirm buyer is pre-qualified by calling loan officer

  If rented, make copies of all leases

·         If rented, verify all rents and deposits

·         If rented, inform tenants of listing and discuss how showings will be handled

·         Arrange for installation of yard sign

·         Assist seller with completions of “seller’s disclosures” form

·         Prepare MLS profile sheet.

·         Enter data from profile sheet into MLS database

·         Proofread MLS database listing for accuracy

·         Add property to company’s active listings list

·         Add property to featured property on my website

·         Provide seller w/ signed copies of listing agreement and MLS agreement

·         Hire a professional architural photographer to take professional photos of house

·         Create print ads

·         Create internet ads

·         Coordinate showings w/ owners, tenants and other realtors

·         Install electronic lock box

·         Pass out flyers/post cards to neighborhood announcing “just listed”

·         Review comparable MLS listings regularly to ensure property remains competitive in price

·         Arrange for printing or copying of supply of marketing brochures or fliers

·         Place marketing brochure in every Prudential agent’s mailbox

·         Email every Prudential agent with property description

·         Submit ads to over 20 real estate websites

·         If there are price changes make sure marketing materials and internet marketing campaigns get switched.

·         Reprint brochures promptly as needed

·         Call agents for feedback after showings

·         Review weekly market study

·         Discuss feedback from showings to seller to determine if changes will accelerate the sale of the home

·         Place regular weekly update calls to seller to discuss marketing & pricing

·         Promptly enter price changes in MLS listing database

·         Receive and review all offers to purchace contracts submitted by buyers or buyer’s agents.

·         Evaluate and prepare a “net sheet” on each for the owner for comparison purposes

·         Counsel seller on offers.  Explain merits and weakness of each component of each offer

·         Contact buyers’ agents to review buyer’s qualifications and discuss offer

·         Fax/email seller disclosures to buyer’s agent

·         Confirm buyer is pre-qualified by calling loan officer

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